Star studded entertainment arranged for Valentine's Day opening
Abu Dhabi Motors, the exclusive importer of the BMW Group in Abu Dhabi and Al Ain, is gearing up to host the social event of the year on 14th February when it launches the world’s biggest BMW Group showroom in Abu Dhabi.
A line-up of leading businessmen, politicians, designers, dignitaries, celebrities and BMW Group board member are set to attend the exclusive opening of the new AED300 million state-of-the-art showroom facility in Umm Al Nar.
Over 1,000 guests are expected to attend the black tie invitation-only event with exclusive performances from Lebanese pop star and actress Maya Diab, fresh off the success of her chart-topping single “Sawa”, and legendary Lebanese recording-artist Wael Kfoury, both of whom will entertain guests with a selection of their most popular songs.
Adding to the entertainment will also be several BMW, MINI and Rolls-Royce models that will be displayed for the first time ever in the Emirate: the all-new sixth generation BMW 3 Series, the world’s most popular premium vehicle, and the new MINI Roadster, the first open-top two-seater in the brand‘s history.
In addition, two never-before-seen Bespoke Rolls-Royce vehicles will be showcased.
Also flown in especially for the event will be the BMW 3.0 CSL GT2 Art Car which initiated the Art Car series in 1975 and was one of the artist Alexander Calder's late works before his death, and the BMW Vision Efficient Dynamics concept vehicle, as driven by Tom Cruise in the hit Hollywood movie, Mission Impossible 4: Ghost Protocol.
A special treat for the guests will be a sneak preview of the new ultra-luxurious four-door BMW sports coupe, set to be officially launched in the Middle East in May. In addition, the new BMW ALPINA B6 BITURBO sports coupe with 540Bhp will be revealed by the Mr. Andreas Bovensiepen, owner of ALPINA.
The new showroom facility that will be the biggest worldwide for BMW Group boasts an area of 35,000 square meters divided between Rolls-Royce, BMW, MINI, Motorrad and BMW Premium Selection, the company's pre-owned vehicle division. The after sales area will include 120 working bays and will feature the latest computerised service and diagnostic technology equipment.
