Author: Sam Allcock

Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.

Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and Al Dhafra, has become the first dealership globally to preview the 2026 Nissan Patrol NISMO following its world premiere in the UAE. The exclusive event also included the debut of the Z NISMO, drawing a strong response from performance car enthusiasts. Held across Al Masaood’s Abu Dhabi and Al Ain showrooms, the preview saw a fivefold increase in footfall and a 150% rise in Patrol NISMO bookings, signaling the region’s strong emotional connection with the NISMO brand and the Patrol legacy. A Regional Icon Reinvented Engineered…

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LG Electronics has officially announced the global rollout of its OLED evo M5, the company’s newest wireless TV in its premium OLED line-up. Featuring True Wireless technology and 4K 144Hz visuals, the M5 is designed to deliver next-generation home entertainment—without the mess of cable clutter. At the heart of the M5 is LG’s proprietary Zero Connect Box, a wireless video and audio transmission hub that eliminates the need for cables between the TV and external devices. With industry-leading OLED picture quality, the M5 ensures visual excellence while offering the flexibility of a cable-free setup. “The OLED evo M5 exemplifies our…

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BenQ, a global leader in professional visual display solutions, has announced two cutting-edge additions to its PD Designer Monitor Series: the 27” 5K PD2730S and the 32” 4K 144Hz PD3226G. Purpose-built for 3D artists, VFX animators, concept designers, and game developers, the new displays combine unparalleled color accuracy with performance features that enhance every stage of the creative process. “Our new PD Series monitors are designed with a clear focus: ‘Always Accurate and Consistent Colors’,” said Manish Bakshi, Managing Director, BenQ Middle East.“By addressing color inconsistencies, shadow precision, and workflow efficiency, we empower creators to bring photorealistic visuals to life.”…

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DHL Express has signed a strategic partnership with Octopios, a fast-growing B2B e-commerce platform, in a move set to reshape how small and medium-sized enterprises (SMEs) across the Middle East and North Africa (MENA) region engage with global markets. The agreement was formalised by Jawad Ouaziz, Vice President Commercial at DHL Express UAE, and Hassan Emam, Co-Founder and CEO of Octopios. The collaboration merges DHL’s robust international logistics infrastructure with Octopios’ digital trade ecosystem, offering seamless end-to-end cross-border services. Through this partnership, Octopios users can now access integrated shipping, customs clearance, and real-time delivery tracking directly within the platform. This…

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Two financial titans have shattered records in a historic moment for global markets. NVIDIA has become the first company ever to cross a USD $4 trillion market capitalisation, while bitcoin surged to a new all-time high of $112,000 overnight, fuelled by robust institutional interest and macro tailwinds. The market’s impressive rebound since the April lows continues to gain traction, with these milestones marking a broader shift in global investment trends. 💡 NVIDIA: Defining the AI Era NVIDIA’s meteoric ascent underscores the sheer strength of the AI boom, with the company now accounting for 7.5% of the S&P 500 and nearly…

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Emirates Airline has signed a Memorandum of Understanding (MoU) with Crypto.com, marking a strategic move to explore the integration of Crypto.com Pay into its payment systems by next year. The agreement aligns with Dubai’s vision of becoming a global leader in financial innovation and supports the growing trend of digital currency adoption in the UAE. The MoU was signed in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group, alongside key executives from both organisations. The signatories included Adnan Kazim, Deputy President and Chief Commercial Officer at Emirates, and…

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Dubai Sports World (DSW) is set to make a high-energy return this summer with a special August edition, offering Dubai’s residents and visitors a vibrant indoor destination to stay fit, social, and active throughout the hottest part of the year. Running from August 3 to September 2 at Dubai World Trade Centre (DWTC), and organized in partnership with Dubai Sports Council (DSC), DSW 2025 spans 25,000 square metres of indoor space and features over 40 courts and pitches for a diverse range of sports and family-friendly activities. The venue will be open daily from 8:00 AM to 12:00 midnight. ⚽…

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Dubai Customs hosted a high-level delegation from the Ports, Customs and Free Zone Corporation – Umm Al Quwain, led by Sheikh Mansour bin Ibrahim Al-Mualla, Executive Director of the Corporation, in a meeting aimed at strengthening strategic cooperation and institutional partnership between the two entities. The official visit was welcomed by His Excellency Dr. Abdulla Busenad, Director General of Dubai Customs, alongside several senior department executives. The two sides discussed key areas of joint collaboration, with a particular focus on sharing pioneering customs practices and enhancing the integration of services. Dr. Busenad praised the visit, describing it as a reflection…

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Agility, a global leader in supply chain services and innovation, has reaffirmed its long-standing commitment to youth development by sponsoring the 10th edition of the KON Social Entrepreneurship Program. The initiative, launched at a special event hosted by LOYAC, celebrates a decade of inspiring the next generation of social change-makers in Kuwait. The five-week program will engage 60 students aged 12 to 16 in intensive, hands-on training that focuses on entrepreneurship, leadership, and social responsibility. Designed in collaboration with Babson College, a world-renowned institution in entrepreneurship education, the KON program equips students with essential business management skills through workshops, mentorship,…

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Formula E is transforming how blind and visually impaired fans experience motorsport by launching a new AI-powered audio reporting service in partnership with Google Cloud. The initiative promises to make the excitement and drama of electric street racing more accessible than ever — especially to fans across the Middle East. Using advanced generative AI, the new feature delivers rich, descriptive audio summaries of every race in over 15 languages, including Arabic, allowing fans to tune into the energy, strategy, and emotion of the E-Prix in a way that suits their needs. The project was unveiled at the Google Cloud Summit…

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