Author: Sam Allcock
Sam Allcock
Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.
Nike has teamed up with SKIMS to launch a new women’s activewear line, NikeSKIMS, which debuts globally on 26 September. The collaboration promises to merge high-performance sportswear with style-driven design, offering a new “system of dress” that aims to redefine what it means to be an athlete today. The collection features 58 silhouettes across seven lines, providing more than 10,000 outfit combinations. Ranging from foundational bras and leggings to layering pieces and accessories, the designs focus on both performance and versatility, aiming to transition seamlessly from gym to everyday life. “Our mission is simple: to redefine the rules of women’s…
The American University in Cairo (AUC) welcomed Mrs Jane Ittogi Shanmugaratnam, First Lady of Singapore, for a special visit to its New Cairo campus. She was accompanied by a Singaporean delegation and received by Ehab Abdel-Rahman, AUC provost; Hala El Said, university counsellor; and Hania Sholkamy, associate professor at the Social Research Center. “AUC is honored to host Mrs Ittogi and her delegation. This visit is powerful evidence of the role universities play in connecting cultures, nurturing dialogue, and advancing knowledge across borders,” said Provost Abdel-Rahman. The delegation toured the Rare Books and Special Collections Library (RBSCL), including Mining the…
Bitget, the world’s largest Universal Exchange (UEX), is celebrating its 7th anniversary under the theme #GearUpTo7, marking a new era of integrated finance. Over the past seven years, the platform has expanded globally through strategic partnerships and community initiatives. High-profile collaborations with Lionel Messi, Juventus FC, MotoGP, LaLiga, and the UNTOLD music festival have helped Bitget connect with mainstream audiences. Its Blockchain4Youth and Blockchain4Her programmes have reached more than 15,000 students across 60 universities. In addition, Bitget’s partnership with UNICEF aims to educate 1 million people on blockchain by 2027. The next chapter of Bitget’s journey is its transformation into…
Etihad Airways has once again been recognised as a Five-Star Global Airline by the Airline Passenger Experience Association (APEX) for 2026, following direct feedback from passengers. The announcement was made on 11 September at the APEX/IFSA Awards Ceremony during the global expo in Long Beach, California. The accolade is based on ratings from almost one million flights across nearly 600 airlines, with results verified by an independent auditing firm. Arik De, Etihad’s Chief Revenue and Commercial Officer, said: “We are incredibly proud to be recognised once again as a Five-Star Global Airline. This honour is particularly meaningful as it comes…
Orange Jordan has announced a new set of exclusive “Humat Al Watan” offers for members of the Jordanian Armed Forces and security agencies, reinforcing its 29-year strategic partnership with the Arab Army. The initiative, unveiled this week, provides access to the Humat Al Watan Max lines starting from JD 5.5 per month. Packages include unlimited calls, monthly internet bundles of up to 60 GB, and free access to the operator’s 5G network, which covers the widest area in the Kingdom. Subscribers will also be eligible for discounts of up to JD 77 on 5G smartphones and access to the company’s…
Ferrari World Yas Island, Abu Dhabi, has expanded its offering with the launch of Gran Tour Emilia, a new restaurant inspired by Italy’s Emilia-Romagna region, home to both Ferrari and some of the country’s most celebrated culinary traditions. The venue officially opened on 19 September, welcoming VIP guests, media, stakeholders and Diamond Passholders for an exclusive preview. Designed to combine authentic regional cuisine with Ferrari’s design legacy, the restaurant aims to deliver a gourmet experience infused with motorsport flair. A journey through Emilia-Romagna Dishes on the menu highlight local specialties from towns across Emilia-Romagna, with each plate presented as a…
Huawei has introduced a new generation of smart devices at its Innovative Product Launch event in Paris, themed “Ride the Wind”. The line-up features wearables, smartphones, and tablets, blending high-fashion design with health, fitness, and creativity tools. Alongside the products, Huawei also unveiled its refreshed “Now is Yours” brand message and announced the global launch of the GoPaint Worldwide Creating Activity 2025. Advanced wearables The flagship of the showcase, the HUAWEI WATCH GT 6 Series, brings an extended 21-day battery life and advanced outdoor positioning through the new TruSense System. Designed with athletes and outdoor enthusiasts in mind, the GT…
Flydubai has inaugurated its new service to Iași, becoming the first UAE-based airline to offer direct flights from Dubai to the Romanian city. The move expands the carrier’s network in Romania to two destinations, alongside Bucharest. The inaugural flight landed at Iași International Airport (IAS) to a traditional water cannon salute and a warm reception by airport officials, local dignitaries, and media representatives. Strengthening links with Romania With the launch, flydubai will operate twice-weekly flights to Iași on Tuesdays and Fridays from Dubai International Airport (DXB). The airline also announced plans to ramp up services to Bucharest, increasing to three…
Mallorca has reaffirmed its position as a premier global destination by committing to a sustainable model of responsible sport tourism. Known for its privileged climate, diverse landscapes, and high-quality infrastructure, the island is seeking to balance economic growth with environmental and social responsibility. At the heart of this strategy lies The Pledge—a manifesto for responsible tourism adopted by Mallorca as a guide to building a more conscious, fair, and sustainable approach. The Pledge calls on all stakeholders—government, business, and residents, both permanent and seasonal—to work together to protect Mallorca’s natural, cultural, and social heritage while ensuring quality visitor experiences. Tourism…
Thumbay Healthcare has announced the launch of Marhaba Surgeons, a national campaign set to become the country’s largest network of surgical professionals. The initiative was unveiled during the group’s high-profile surgical conference in Ajman, where 41 doctors were also honoured for their exceptional service and impact on patient care. The conference, titled Excellence in Surgery: Advancing Surgical Innovation & Patient Outcomes, offered eight Continuing Medical Education (CME) hours and brought together leading surgeons, educators, and healthcare specialists. Attendees participated in practical sessions and case-based discussions, sharing best practices aimed at improving surgical outcomes across multiple specialties. Honouring excellence in surgery…