Samsung Gulf Electronics has unveiled its cutting-edge AI Home, an immersive smart living experience designed to demonstrate the power of connected devices working in harmony. Showcased inside a villa-style smart home, the concept highlights Samsung’s vision for intelligent, sustainable living through its SmartThings platform and next-generation appliances and entertainment systems.
At the exclusive launch event, held in the UAE, Samsung presented eight lifestyle zones that replicate everyday home scenarios—from movie nights to smart kitchens and productivity-focused workspaces—all seamlessly connected by SmartThings, the company’s global IoT ecosystem.
Doohee Lee, President of Samsung Gulf Electronics, described the launch as a bold step toward the future of smart living:
“With Samsung AI Home and SmartThings, we are demonstrating how homes can think, respond, and evolve. Our vision aligns closely with the UAE’s ambition to be a global hub for AI-driven innovation. These solutions not only enhance convenience but also contribute to personal wellbeing and sustainability.”
Smart Living in Every Room
Each of the AI Home zones was designed to reflect real-world uses, showcasing how Samsung devices now communicate intelligently. In entertainment, Samsung debuted its 2025 Neo QLED TV and soundbar lineup, delivering high-definition visuals and cinematic sound powered by AI.
The connected kitchen and laundry areas featured Samsung’s latest Bespoke AI appliances, blending sleek design with advanced energy-saving features and smart automation. The AI refrigerators, AI washers and dryers, and other home essentials offer personalised insights and control via SmartThings, designed to adapt to user behavior over time.
Samsung also presented its 2025 Odyssey monitor lineup, aimed at gamers and professionals alike, with state-of-the-art display technology built for both high-speed gameplay and multitasking efficiency.
Strategic Partnerships Expand AI Ecosystem
Samsung’s AI Home is more than a showcase of its products—it reflects a broader collaboration with regional and global technology leaders.
- e& (Etisalat Group) provided enhanced connectivity and smart infrastructure.
- OSN curated a content-rich entertainment zone.
- Dolby Atmos delivered immersive audio experiences.
- Vuz added futuristic, 360-degree viewing technology for interactive media engagement.
These partnerships underline Samsung’s approach to building a truly interconnected ecosystem with shared goals of innovation, sustainability, and user empowerment.
A Future-Ready Home Today
The AI Home concept not only illustrates Samsung’s technical prowess but also points toward a near future where technology anticipates needs, improves daily routines, and reduces energy consumption.
Consumers can explore the full 2025 lineup, including SmartThings-compatible products, on Samsung’s official website, where pre-orders and availability details are also listed.
As smart living becomes a reality, Samsung’s AI Home provides a glimpse of how technology, thoughtfully applied, can create a more intelligent, immersive, and sustainable lifestyle.
