Almosafer, the Middle East’s leading travel brand, has announced a major strategic alliance with Landmark Group, aiming to offer more value and flexibility to travellers across the GCC through its integration with Shukran, Landmark’s award-winning loyalty programme.
This new partnership enables Almosafer customers in the region to earn Shukran Points on every booking made through Almosafer’s online travel platforms. In addition, travellers will have the option to convert Almosafer Points into Shukran Points, expanding the usability of travel rewards into everyday lifestyle purchases.
Shukran Points can be redeemed across Landmark Group’s vast retail portfolio, including popular brands like Centrepoint, Max Fashion, Home Centre, Splash, Lifestyle, Shoemart, and Emax. This offers travellers a seamless bridge between their travel activity and daily shopping, allowing them to enjoy the rewards of their journeys in more meaningful and practical ways.
“Our goal has always been to deliver a seamless and enriching experience for our travellers,” said Pallav Singhvi, VP of Consumer Travel at Almosafer. “This partnership with Shukran allows us to add even more value to each journey booked through Almosafer, while also expanding our benefits ecosystem to include one of the region’s most trusted loyalty programmes.”
“We’re thrilled to extend Shukran’s reach through our partnership with Almosafer,” added James Dickson, Chief Product Officer at Landmark Group. “Shukran is built to reward customers for the lifestyle choices they make every day, and this collaboration is a significant step forward in offering even greater flexibility and value to our members.”
The collaboration reflects Almosafer’s continued investment in creating smarter, more integrated travel solutions, while Landmark further strengthens Shukran’s position as one of the most versatile and widely used loyalty programmes in the region.
With this move, both companies reinforce their shared mission to provide GCC consumers with enhanced experiences that go beyond transactions—transforming points earned during travel into tangible lifestyle benefits.
As travel rebounds across the Gulf and consumer expectations for rewards increase, this partnership sets a new benchmark for how travel and retail loyalty ecosystems can converge to offer a unified, customer-first experience.
