Author: Sam Allcock

Omnix International, a UAE-based leader in digital transformation and technology solutions, has announced a major expansion of its manufacturing-focused digitization portfolio. The move aims to help industries across the Middle East transition toward Industry 5.0, which blends human-centric innovation with automation, immersive technologies, and sustainable operations. The company’s new offering comes at a time of mounting challenges for global manufacturers, including disrupted supply chains, rising energy costs and shortages of skilled labour. Against this backdrop, demand is growing for smarter, more agile, and data-driven production environments. Walid Gomaa, CEO of Omnix, said manufacturers were under pressure to embrace more intelligent…

Huawei has officially introduced its MatePad 11.5 tablet in Kuwait, expanding access to the brand’s PaperMatte display technology at a more affordable price point. Retailing from KWD 109.9, the device is now available through Huawei’s online platforms and authorised retailers. The MatePad 11.5 is being positioned as a versatile tool for both students and professionals. With its blend of performance, productivity features, and immersive display, Huawei is marketing the tablet as ideal for university use, project collaboration, and everyday media consumption. At the centre of the device is an 11.5-inch PaperMatte display with a 120Hz refresh rate. The screen is…

AlMabarrah AlKhalifia Foundation (MKF) has sponsored Bahraini students to participate in international academic and leadership programs at the National University of Singapore (NUS) and Harvard’s Youth Lead the Change initiative, underscoring its mission to empower the next generation. As part of the Foundation’s Ithra enrichment program, Abdul Rahman Al-Bay and Hamid Al-Khadeer, accompanied by their mentor Abdullah Al-Khadeir, joined the NUS Summer School. The group represented the only Arab team from the Middle East among 70 global participants. The two-week program exposed students to a variety of academic disciplines through lectures, workshops, and research activities. Areas of focus included artificial…

Audi has officially introduced the latest generation of its A6 models in Oman, including the much-anticipated fully electric A6 e-tron. The launch signals a dual approach to the brand’s future: refining combustion technology while embracing electrification. With more than three decades of history, the A6 nameplate has long defined executive comfort and understated performance. In Oman, where driving demands range from city commutes to long desert roads, Audi says the new models have been tailored to balance versatility, range, and refinement. Combustion, reimagined The all-new A6 is built on Audi’s Premium Platform Combustion (PPC) and is offered in both Sedan…

Dubai’s renowned aqua-acrobatic spectacle La Perle is marking its eighth anniversary with a series of special performances and exclusive ticket offers, promising audiences another chance to immerse themselves in one of the city’s most celebrated live shows. Since its debut in 2017, La Perle has become a defining feature of Dubai’s cultural scene, blending artistry, technology, and high-octane stunts in a purpose-built theatre at Al Habtoor City. Over the past eight years, it has captivated residents and visitors alike with its theatrical storytelling and breathtaking physical feats. The anniversary celebration, running from 26 August to 30 September 2025, offers audiences…

Artificial intelligence (AI) is no longer an experiment for global supply chain businesses but a driver of transformation, according to new research. The 2025 Agility Index study, released by software firm Epicor in partnership with Nucleus Research, found that 56% of surveyed supply chain organisations report being highly ready to adopt and scale AI tools. Many are embedding AI across logistics, planning and fulfilment while modernising data systems to improve agility and reliability. Kerrie Jordan, Chief Marketing Officer and Senior Vice President of Product at Epicor, said companies are moving beyond pilots.“AI is becoming an essential tool in helping supply…

Warner Bros. World™ Yas Island, Abu Dhabi, the region’s largest indoor theme park, has announced a major partnership with food and beverage giant Nestlé MENA to deliver a “superpowered summer of fun” across the Middle East and North Africa. The limited-time campaign, which runs until the end of August, blends entertainment with consumer engagement, bringing DC’s iconic superheroes to families through Nestlé’s most popular cereals, immersive retail experiences, and digital activations. DC heroes on breakfast tables Special edition DC-themed boxes of Nestlé favourites including Nesquik, Cocoa Puffs and Chocapic are now available across the region. Families purchasing these cereals will…

Schneider Electric has signed a memorandum of understanding (MoU) with PARA, a Sidara member firm specialising in digitally enabled building design, to accelerate the adoption of smart, energy-efficient buildings in fast-growing global markets. The agreement was signed in Dubai by Walid Sheta, Schneider Electric’s Zone President for the Middle East and Africa, and Faysal Shair, Partner and Director of Digital Solutions at Dar, the founding member of Sidara. The signing took place at Schneider Electric’s new regional headquarters, The Nest, in the presence of senior representatives from both companies. The partnership comes as demand for sustainable building technologies rises sharply.…

Saudi low-cost carrier flynas has announced that it will resume direct flights between Jeddah and Kuwait from 1 November, expanding its regional network in line with the Kingdom’s aviation and tourism strategies. The airline will operate three weekly flights between King Abdulaziz International Airport in Jeddah and Kuwait International Airport. This will raise flynas’ total flights between the two countries to 10 per week, as the carrier already runs daily services on the Riyadh–Kuwait route. The expansion forms part of flynas’ long-term growth plan, launched under the theme “We Connect the World to the Kingdom”. The strategy is aligned with…

Cisco has called on healthcare providers in the UAE to take urgent action to strengthen cybersecurity and safeguard patient data as the sector rapidly embraces digital transformation. The technology company outlined five priority actions designed to help hospitals and medical institutions build resilience, manage risks, and maintain trust in an increasingly digital-first environment. Healthcare is one of the world’s most targeted industries for cyberattacks due to the high value of patient data, reliance on outdated systems, and vulnerabilities linked to human error. Globally, phishing remains the most common entry point for breaches, while weak passwords and shadow IT continue to…