Author: Sam Allcock
Sam Allcock
Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.
Creating truly authentic sound in a pair of earbuds has long challenged audio engineers. Tiny drivers squeezed into shells smaller than a coin must somehow recreate the full range of audible frequencies — from deep bass rumbles to crisp high-pitched tones — all while fitting comfortably into the human ear. The new HUAWEI FreeBuds 6 aims to change that, introducing a significant leap forward in wireless audio performance. Leveraging a dual-driver system and AI-powered sound personalisation, Huawei’s latest earbuds promise nothing short of a studio-grade listening experience. Solving the Physics of Sound Most earbuds rely on a single dynamic driver,…
AI adoption in the workplace has surged dramatically, with daily usage among global desk workers increasing by a staggering 233% in just six months, according to Slack’s latest Workforce Index. The survey of 5,000 desk workers worldwide paints a clear picture: AI is no longer just a tool for automation — it’s becoming a powerful engine of productivity, creativity, and job satisfaction. The findings highlight a growing trust in artificial intelligence and its role in reshaping how people work. Some 60% of global desk workers now report using AI, with 40% having worked alongside AI agents. Those who use AI…
Yas Island, Abu Dhabi’s premier leisure destination, has rolled out an action-packed summer programme offering visitors of all ages immersive entertainment, thrilling adventures, and unbeatable family deals through to the end of September. This year’s theme park offerings feature several new shows, ride expansions, and seasonal specials across its award-winning attractions, aiming to deliver both adrenaline-pumping action and enriching experiences for families. Engineering Meets Entertainment at Ferrari World Ferrari World Yas Island unveils “Officina Maranello”, a live spectacle running until 31 August. Audiences will follow engineer Dina and her team through the meticulous creation of a Ferrari V12 engine. With…
Jazeera Airways has launched its first-ever direct flight from Kuwait to Sochi, Russia, marking a new milestone in the airline’s growing international network and opening a new travel corridor between the Gulf region and Russia’s scenic Black Sea coast. The inaugural flight departed today from Jazeera Terminal 5 at Kuwait International Airport with a ceremonial send-off, celebrating the launch of a route that will now operate twice weekly. The new service adds to the carrier’s 13 existing weekly flights to Moscow Domodedovo Airport (DME), expanding its footprint in Russia and enhancing travel options for leisure and business travelers alike. Sochi,…
Abu Dhabi’s real estate and lifestyle ambitions received a significant boost this week as Modon’s Wadeem residential development on Hudayriyat Island sold out within 72 hours of its launch, generating AED 5.5 billion in sales. The record-breaking sell-out makes Wadeem the highest-valued property release in Abu Dhabi in 2025 so far, with buyers drawn to its blend of exclusive coastal living and modern, people-centric community design. Set against the scenic backdrop of the Arabian Gulf and facing the prestigious Al Bateen district, Wadeem marks the first residential plot release on Hudayriyat Island — a destination envisioned as one of the…
BMW Group Middle East has reported a 15.3% year-on-year increase in BMW sales for the first half of 2025, reflecting strong customer demand, robust importer performance, and sustained strategic investment across the region. The UAE continues to lead BMW’s performance in the Middle East, with growth also driven by strong sales of BMW M, MINI, and BMW Motorrad models. High-performance and premium offerings across the product range were standout contributors. Performance Highlights Customer Experience & Retail Transformation The Retail.Next transformation across BMW Group Middle East’s retail network continues to redefine the customer journey, blending digital and physical interactions for a…
GMC Middle East has officially launched the next-generation 2026 GMC Terrain, marking a striking evolution of its compact SUV and reinforcing the brand’s “Professional Grade” philosophy. With new design language, improved off-road capabilities, enhanced connectivity, and a suite of premium trims, the Terrain is set to appeal to adventurers, luxury-seekers, and everyday drivers alike. A Trim for Every Lifestyle GMC has revamped its trim strategy with a focus on distinct customer needs: Modern Performance, On and Off-Road All trims are powered by a 1.5L turbocharged 4-cylinder engine, offering: The AT4 trim stands out as the most capable Terrain ever, thanks…
NVIDIA has rolled out major updates for GeForce RTX 50 Series gamers this week, headlined by DLSS 4 with Multi Frame Generation support in several top titles. Mecha BREAK, Diablo IV, and Still Wakes the Deep now feature native DLSS 4 support, significantly boosting frame rates, while Neverness to Everness (NTE) begins its Closed Beta with the latest performance enhancements. The improvements arrive with NVIDIA’s latest GeForce Game Ready Driver, delivering launch support for Mecha BREAK and newly enhanced experiences in Diablo IV and Monster Hunter Wilds. The driver also ensures full compatibility with the latest RTX 5050 desktop and…
The Emirates Group reaffirmed its commitment to environmental responsibility and reducing plastic pollution through its flagship sustainability showcase, Tomorrow Takes Flight. The annual event brought together Emirates and dnata staff and industry partners to spotlight wide-ranging initiatives that align with the United Nations’ 2025 theme to #BeatPlasticPollution. Hosted in Dubai, the exhibition highlighted how the Emirates Group is embedding sustainability into its operations, from engineering and cargo to catering, travel and service delivery. A key focus this year was the group’s commitment to ‘Consuming Responsibly’ — reducing reliance on single-use plastics, increasing recycling, and repurposing waste materials. Adel Al Redha,…
Ooredoo is once again offering mobile users the chance to claim a unique piece of digital identity as it launches its fifth Vanity Number Auction of 2025, with registration set to open on 7 July at 9am. The auction presents an exclusive opportunity for customers to bid on premium Gold and Diamond numbers, offering a personalised touch to their mobile presence. The registration window will remain open for 24 hours, followed by a six-hour bidding session on 8 July, starting at 9am. Participation requires a registration fee of OMR 10, and bidders can preview the number collection ahead of the…