Author: Sam Allcock

Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.

Hyundai Motor Company is set to make its first appearance at gamescom 2025, becoming the first carmaker to host a solo presence in the event’s Retro & Family Area with a self-developed arcade-style video game. The world’s largest gaming convention will take place from 20 to 24 August at Koelnmesse in Cologne, Germany, where Hyundai will showcase its INSTEROID Retro Arcade game alongside the INSTEROID concept car, a design study based on its INSTER sub-compact electric vehicle. Gaming meets mobility The INSTEROID Retro Arcade is a maze-style game featuring the concept car as its lead character. Players must collect electricity-shaped…

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Zaatar w Zeit, one of the UAE’s most popular food chains, has launched a new catering menu designed to bring its signature fresh flavors to a wide range of occasions. The launch marks a step forward for the brand, expanding beyond its dine-in and delivery offerings to provide catering solutions for both personal gatherings and corporate events across the Emirates. Sharing made simple The catering menu focuses on variety and convenience, with generous sharing boxes tailored for office meetings, family celebrations, and social events. Customers can mix and match from a wide selection of wraps, manakeesh, pizzas, salads and more,…

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Messe Frankfurt has announced the launch of a new subsidiary in Saudi Arabia, marking a significant step in the German trade fair giant’s regional expansion strategy. The new entity will oversee Messe Frankfurt’s business operations in the Kingdom, providing industry-specific platforms designed for the local market while strengthening ties with government bodies, associations, and private stakeholders. By localising its approach, the company aims to support Saudi Arabia’s efforts to diversify its economy under Vision 2030, while also positioning the Kingdom as a leading hub for global trade fairs and events. Leadership appointment To lead the new venture, Messe Frankfurt has…

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OMODA&JAECOO is preparing to launch its JAECOO J7 SHS (Super Hybrid System) in the UAE in mid-September, promising motorists a new blend of comfort, efficiency, and long-range capability. The SUV is designed for drivers who want the quiet, clean experience of electric driving without concerns about running out of charge. Capable of an ultra-long driving range exceeding 1,200km on a full tank and charge, the J7 allows commuters to travel across the Emirates with minimal refuelling or recharging stops. For daily urban journeys, the vehicle provides up to 90km of pure electric range, making it well-suited for emission-free school runs,…

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Azizi Developments, one of the UAE’s leading private developers, has announced the launch of Azizi Tower 1, a premium commercial development strategically located in Al Jaddaf. The unveiling is scheduled for Wednesday, 10 September, at Jumeirah Beach Hotel, where the developer will also showcase new residential buildings in Milan Heights, part of the fashion-inspired Azizi Milan community on Sheikh Mohammed bin Zayed Road. Commercial hub in Al Jaddaf Azizi Tower 1 has been designed as a dedicated commercial hub, offering layouts ranging from 500 to 2,000 square metres for offices, clinics, and retail spaces. The project comprises three basement levels,…

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Dubai South, the region’s largest single-urban master development, has announced the launch of the Dubai South Business Hub (DSBH), a new digital-first free zone platform designed to simplify and accelerate business setup. Located within the Dubai South Business Park, the hub combines same-day licensing with end-to-end digital applications, giving entrepreneurs, SMEs and global enterprises the ability to establish companies fully online. Digital-first company formation Through the DSBH portal, founders can complete their applications, upload documents, and access one-click services covering licensing, visas, renewals and compliance. The streamlined model is aimed at reducing traditional paperwork and creating a faster, founder-focused process.…

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The region’s leading omnichannel healthcare platform, myAster, has expanded its round-the-clock pharmacy and wellness delivery service beyond Dubai, bringing patients in Abu Dhabi, Sharjah, Ajman and Ras Al Khaimah under its express delivery network. With this expansion, customers across five Emirates can now access 24×7 express delivery of prescription medicines, health supplements, beauty care and daily wellness essentials at their doorstep. The service is distinct from myAster’s standard delivery, offering faster turnaround and greater convenience. Meeting growing demand The decision follows rising demand for doorstep access not only to prescribed treatments but also to wellness and beauty products such as…

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The American University of Beirut Medical Center (AUBMC) has announced the launch of its chimeric antigen receptor (CAR)-T Cell Therapy Program, marking a breakthrough in cancer care in Lebanon and the wider region. The program’s first major milestone came with the successful treatment of a patient suffering from chemotherapy-resistant lymphoma. The process involved producing CAR-T cells locally, performing quality checks, infusing them into the patient, and confirming tumour response. A milestone in cancer treatment AUB President Fadlo R. Khuri hailed the achievement as a defining moment for the institution.“This is the transformation of a university that believes in excellence, in…

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LG Electronics has been recognised with 17 awards at the inaugural IFA 2025 Innovation Awards, including the prestigious Best of IFA title for its transparent OLED television. The new awards, launched this year, celebrate products that set benchmarks in innovation, technology, design and market impact. More than 1,800 companies took part, with winners announced across 16 categories including Mobility, Home Appliances, Home Entertainment, Design and Smart Home. Transparent TV takes centre stage LG’s SIGNATURE OLED T, the world’s first wireless transparent TV, was awarded Best of IFA and Best in Home Entertainment. The double recognition underscores LG’s leadership in television…

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AI-powered business intelligence platform Prow has announced the expansion of its Beta programme with a new integration for QuickBooks Online, marking its latest move to provide real-time data insights for small and midsize businesses (SMBs). The announcement comes just weeks after the company revealed its WooCommerce integration, underscoring the pace at which Prow is working to deliver enterprise-grade analytics for entrepreneurs who have traditionally lacked access to advanced data tools. Closing the gap between sales and finance Prow allows business owners to connect their existing software tools and receive instant, plain-language answers to key financial and operational questions. With QuickBooks…

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