Euro Systems, one of the Middle East’s leading manufacturers of architectural solutions, has unveiled its newly refurbished client experience centre in Doha, Qatar. The upgraded showroom, spanning 1,200 square feet, is designed to mirror the company’s flagship aesthetics across its international locations, underscoring its strategy to deliver a seamless and uniform brand experience.
Located on Al Salwa Road since 2007, the Doha showroom has long served architects, interior designers, and high-end homeowners. The refurbishment introduces an integrated space showcasing Euro Systems’ wide-ranging portfolio, including premium glazing systems, curtain wall solutions, bespoke doors, shading, acoustic designs, and smart home automation.
The highlight of the new display is the Gracili Minimal Systems collection, which features slim-profile, motorised sliding glazing solutions offering unobstructed views. Alongside, visitors can explore bi-fold and hinged doors, balustrades, shower enclosures, and outdoor shading structures such as pergolas and awnings.
Euro Systems’ expansion of the showroom emphasises both innovation and sustainability. The site incorporates high-tech features including motorised blinds, skylight shading systems, and smart integrations to demonstrate how luxury homes can seamlessly combine comfort with advanced functionality. Indoor shading options such as draperies, roller blinds, and automated curtain systems also form part of the customer experience.
The showroom’s upgrade coincides with the company’s 43,000-square-metre state-of-the-art manufacturing facility in Doha, which supplies architectural systems tailored to regional demands. Together, the factory and showroom reflect Euro Systems’ continued investment in Qatar and the wider Gulf Cooperation Council (GCC) market.
Speaking at the launch, Abrar Fayaz Khazi, Group Business Development Manager and Country Head of Euro Systems Qatar, said the refurbishment aimed to strengthen the company’s international brand identity.
“The idea behind steering a uniform brand experience was to integrate an international appeal on home ground,” he explained. “Whether in Dubai, Doha, or Saudi Arabia, our display spaces narrate a strategic brand story that facilitates an integrated brand experience. Our portfolio is dynamic, enhanced with automation and sustainability at the creative core.”
Among the new offerings on display are the ES50 sliding window system, the Solange skylight shading series, and the Spire T Pergola, all of which reflect Euro Systems’ focus on high-quality design and functionality. The company says the upgraded layouts are methodically curated to meet the evolving needs of Qatar’s luxury residential and commercial markets.
Since its entry into Qatar, Euro Systems has contributed to major national projects including Msheireb Downtown Doha, the National Museum of Qatar, Sidra Medical Center, and the Doha Convention Center. Its systems have also been installed across residential developments and educational institutions in the country.
By aligning its Doha showroom with its international counterparts, Euro Systems aims to position itself as a one-stop hub for architectural solutions, ensuring clients across the GCC experience the same level of service and innovation, regardless of location.
