Twenty youth-led startups have been awarded financial and technical support as part of Jordan’s “Najahna” program for youth economic empowerment. The initiative is a joint effort by Plan International, the Ministry of Digital Economy and Entrepreneurship, and Orange Jordan.
The selected projects emerged from a pool of 100 startup ideas that qualified through a nationwide Entrepreneurship Hackathon held earlier this year. The hackathon was a key initiative under the National Entrepreneurship Policy, aimed at fostering innovation across priority sectors such as agri-tech, renewable energy, tourism, and education.
The startups are now being incubated at the Orange Digital Center, where they are receiving extensive support, including mentorship, training, access to networks, and logistical services. The goal is to help the startups reach a Minimum Viable Product (MVP) stage, positioning them for long-term sustainability and scalability.
Over two pitching days, the 100 startups presented their ideas to evaluation panels comprising experienced entrepreneurs, private sector experts, and representatives from local institutions. Based on criteria such as innovation potential, feasibility, and societal impact, 20 projects were selected to receive financial grants of up to JD13,000 each. Of these, 60% are in advanced stages of development, while the remaining 40% are still in the ideation phase.
Orange Jordan, a key partner in the initiative, reiterated its commitment to inclusive economic development and digital innovation. In a statement, the company emphasised that both female and male entrepreneurs are central to driving growth and transformation in Jordan’s economy.
“We believe in the role of youth in shaping the future. By equipping them with the necessary tools, skills, and resources, we are not only empowering individuals but also investing in the country’s digital and economic landscape,” the company said.
In addition to financial grants, the selected startups will benefit from tailored technical support, including legal advice and specialized consultancy services. Continued support from the Orange Digital Center will also help refine their MVPs and connect them with potential markets and partners.
This phase of the Najahna program builds upon earlier entrepreneurship training delivered to hundreds of Jordanian youth. It reflects a strategic approach to economic empowerment that focuses not only on skills development but also on providing real-world opportunities for business growth.
The Najahna program is part of a broader national effort to foster entrepreneurship and create sustainable employment opportunities for young people. By supporting startups in sectors aligned with national priorities, the program also aims to address local challenges through innovation.
As Jordan continues to invest in its youth, initiatives like Najahna are seen as crucial to unlocking the country’s entrepreneurial potential and driving inclusive economic progress.
