O Gold, the UAE’s first Emirati app for fractional gold and silver ownership, has announced a strategic partnership with Emirates Gold, one of the region’s most respected and long-standing refineries. The collaboration is set to provide O Gold’s growing user base—now over 75,000 active investors—with seamless access to certified gold and silver products directly from the refinery at competitive rates.
The partnership combines Emirates Gold’s 33-year legacy of refining excellence with O Gold’s innovative fintech platform, aiming to make precious metals investment more accessible, transparent, and trusted for everyday users in the UAE.
Bridging Digital Access and Physical Value
Through the O Gold Wallet, users will now be able to purchase refinery-certified gold and silver products with enhanced confidence in authenticity, pricing, and delivery. All purchases will reflect real-time refinery rates and be backed by Emirates Gold’s UAE Good Delivery certification—a regional standard of purity and reliability.
“This is a pivotal moment for O Gold,” said Bandar Alothman, Founder of O Gold.
“By collaborating with a renowned refinery like Emirates Gold, we’re ensuring our users can access physical gold and silver in the most trusted, affordable, and convenient way possible. This partnership reinforces our mission to democratize precious metals ownership in the digital age.”
Refinery’s View on Empowering New Investors
Abhijit Shah, CEO of Emirates Gold, echoed the significance of the partnership:
“We are proud to join forces with O Gold, a platform at the forefront of fintech innovation in the region. This alliance supports our mission of delivering secure and transparent precious metal solutions, especially to the new wave of tech-savvy investors. Together, we are raising the bar for how people invest in gold across the UAE.”
Emirates Gold brings decades of experience in refining and upholding global standards for gold and silver. By integrating with O Gold’s app-based platform, the refinery ensures that even fractional investors gain access to the same quality and integrity as institutional buyers.
What Users Gain
- Fractional ownership of gold and silver, starting from minimal amounts
- Direct access to UAE Good Delivery certified bullion
- Competitive, refinery-direct rates
- In-app management of physical assets with real-time tracking
- Assurance of secure sourcing and delivery
A Milestone for Investor Empowerment
This partnership signals a larger shift in how traditional commodities like gold are accessed by retail investors. As the UAE continues to establish itself as a global fintech hub, alliances like this underscore the region’s commitment to digital financial inclusion, investor education, and wealth diversification.
For more information or to access the platform, visit www.ogold.ae.
