OMODA&JAECOO, one of the world’s fastest-growing smart mobility brands, has launched a striking new campaign at Dubai International Airport (DXB), signaling its ambitious expansion in the Middle East and solidifying its connection with global travelers.
As part of its rapid international growth — with presence in 41 global markets and over 540,000 units sold in just two years — the brand has taken over premium advertising space at DXB, one of the busiest and most luxurious airports in the world. From digital screens to high-visibility banners, the brand now dominates key touchpoints, aiming to capture the attention of business travelers, luxury tourists, and local consumers.
“Dubai and the UAE represent the future of mobility — innovative, premium, and connected,” said Shawn Xu, CEO of OMODA&JAECOO Automobile International. “Our brand campaign at Dubai International Airport isn’t just about visibility. It’s about aligning with the UAE’s forward-thinking vision and delivering high-value experiences for the region’s most discerning drivers.”
Strengthening Regional Presence
After officially entering the UAE market in February 2025, OMODA&JAECOO has quickly built a strong foundation in the region. With showrooms in Deira Dubai, Ras Al Khaimah, and Fujairah, and new locations in Sharjah and Abu Dhabi set to open later this year, the brand is rapidly growing its footprint.
Its 12,000 sqm spare parts centre — the largest among Chinese auto brands in the GCC — guarantees a 100% parts fulfilment rate and 24-hour supply for urgent needs, boosting after-sales support for UAE customers.
Lifestyle and Travel Synergy
The brand is also leveraging its DXB campaign to promote upcoming vehicle launches, including the JAECOO J5, a premium SUV targeting adventure-focused, pet-friendly lifestyles, and the OMODA C7, a cutting-edge NEOCrossover built for urban and eco-conscious drivers. These models are designed to reflect the dynamic, outdoor-oriented lifestyle embraced by many UAE residents and tourists.
By positioning itself at the intersection of travel, technology, and luxury, OMODA&JAECOO’s campaign at Dubai International Airport serves as a direct channel to high-value, mobile-savvy audiences. DXB — known for setting benchmarks in global connectivity and luxury — provides an ideal launchpad for the brand’s message of mobility innovation and lifestyle transformation.
A Global Vision with Dubai at the Center
With 370% year-on-year growth in NEV (new energy vehicle) sales, over 300 showrooms in Europe, and expanding operations across Asia and Latin America, OMODA&JAECOO continues to set the pace in global automotive disruption.
Now, with Dubai International Airport as its newest global stage, the brand is not only cementing its presence in the UAE but redefining what it means to be a born-global mobility brand in the age of experiential travel and smart transportation.
