Samsung Electronics MENA has announced a new collaboration with FACES Beauty Middle East to launch a vibrant summer campaign that merges travel, technology, and beauty. The initiative, titled “The Beauty Trip”, highlights the synergy between Samsung’s latest Galaxy S25 Series and FACES’ curated beauty essentials, aiming to capture the spirit of self-expression for young, modern explorers.
FACES Beauty, widely known as the region’s go-to omni-retailer for premium beauty products, is joining forces with the tech giant to celebrate confidence, style, and adventure. With the Galaxy S25 Ultra and S25 Edge at the forefront, the campaign leverages cutting-edge AI camera features to document travel stories with enhanced clarity and creativity.
Samsung’s wearable ecosystem, including the Galaxy Watch 7, Watch Ultra, and the new Galaxy Ring, also plays a central role in the campaign, offering smart health tracking and connectivity on the go. These tools cater to travelers who value wellness and digital empowerment as part of their lifestyle.
The campaign content is entirely shot using the Galaxy S25 Series, showcasing the phones’ advanced imaging capabilities. Among the standout features is Galaxy AI’s Generative Edit, which allows users to modify photos by moving subjects or retouching images. The phones’ wide-angle and telephoto lenses enable users to shift effortlessly between capturing sweeping landscapes and fine details. Additionally, Scene Optimizer enhances photos automatically, adapting to lighting and environment to ensure every shot meets professional standards.
Each visual in The Beauty Trip captures the essence of summer—from serene retreats to bustling coastal escapes—paired with seasonal beauty routines curated by FACES. The goal is to offer inspiration to a digitally engaged generation that values aesthetics as much as functionality.
In a statement, Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA, commented:
“We are thrilled to collaborate with Faces Beauty Middle East, a brand that celebrates confidence and modern beauty. The launch of the Galaxy S25 Edge perfectly aligns with our vision to connect with the young generation who value innovation and style.”
FACES Beauty Middle East echoed the sentiment, stating that the partnership empowers customers to embrace both their inner and outer beauty through technology and curated self-care.
The campaign not only promotes Samsung’s flagship devices but also positions FACES as a brand aligned with modern, tech-savvy consumers who are redefining travel and lifestyle norms. By merging beauty with innovation, the two brands seek to foster a culture of expressive, connected, and empowered living.
The Beauty Trip is now live across social platforms and retail channels in the UAE and wider GCC region, offering exclusive looks at how technology and beauty intersect to create memorable summer stories.
