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Home » SIB launches AED 20m ‘Millionaire’ Campaign with first draw
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SIB launches AED 20m ‘Millionaire’ Campaign with first draw

Sam AllcockBy Sam AllcockAugust 17, 2025No Comments3 Mins Read
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Sharjah Islamic Bank (SIB) has launched the first draw of its “Millionaire 2025” Campaign, the largest promotional initiative in its history and one of the UAE banking sector’s most ambitious savings programmes.

Launched on 1 July 2025 and running until July 2026, the campaign will distribute over AED 20 million in prizes, reaffirming SIB’s commitment to rewarding customer loyalty while promoting a culture of saving and smart investing.

The inaugural draw was held at SIB’s headquarters in Sharjah in the presence of representatives from the Sharjah Department of Economic Development, alongside senior executives and employees. The event was marked by a celebratory atmosphere, highlighting the Bank’s mission to honour the trust of its customers and strengthen community ties.

Encouraging savings culture

Through the “Millionaire 2025” Campaign, SIB is reinforcing its strategy of supporting financial awareness and prudent investment across the UAE. By offering high-value rewards linked to regular savings, the Bank aims to encourage long-term financial planning among its customers.

The initiative is in line with SIB’s wider objective of delivering exceptional banking experiences while fostering a culture of saving. It also reflects the Bank’s efforts to design large-scale initiatives that benefit both nationals and expatriates.

AED 20 million in prizes

The campaign features a diverse prize pool valued at more than AED 20 million. This includes eight grand cash prizes of AED 1 million each, awarded quarterly, with half reserved for UAE nationals. In addition, four seasonal prizes worth AED 2 million each will be tied to national and religious occasions.

Luxury incentives also headline the campaign. Eight BMW XM vehicles will be awarded through periodic draws, enhancing the campaign’s appeal. Monthly cash prizes ranging from AED 500 to AED 5,000 will also be distributed to more than 40 winners, providing participants with multiple chances to secure rewards.

Highlights from the first draw

At the July draw, SIB announced winners across several prize categories. Twenty-five participants received AED 500 each, ten won AED 1,000, and five secured AED 5,000.

The highlight of the evening was the grand prize: a BMW XM, awarded to Ms. Fida Hassan Ahmed. The announcement generated strong anticipation for future draws, with the Bank emphasising its continued commitment to recognising loyal customers.

How to participate

Participation in the campaign remains open to both new and existing customers. Entrants are automatically included in upcoming draws by opening a savings account or increasing their savings balance. For every AED 10,000 deposited, customers receive an entry into the draws.

Accounts offer additional benefits, including competitive profit rates, flexibility, and convenient access via the SIB Digital app, SMS registration, the official website, or by calling the Bank directly.

By combining attractive prizes with practical saving solutions, SIB aims to empower customers to build financial security while keeping the possibility of life-changing rewards within reach.

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Sam Allcock
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Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.

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