Warba Bank has unveiled its new “Wave Banking” youth account with a large-scale launch event at Khiran Mall, attracting hundreds of young people and community members. The initiative, promoted under the slogan “Your Wave, Your Style,” aims to provide tailored digital banking services for Kuwait’s younger generation.
The event featured a mix of entertainment, competitions and prize giveaways, alongside presentations from Warba’s strategic partners. Brands including Talabat, Oula Fuel, Puff, The Daily Loaf, Say Suco, Golbha and Wainkom offered discounts and rewards, giving attendees a preview of the benefits available to account holders.
Dr Mohammed Barakat, Chief Marketing and Corporate Communications Officer at Warba Bank, described the response as overwhelming.
“We are proud of the remarkable success achieved by the Wave Banking launch, which reflects how the new account’s features align perfectly with the ideas and needs of Kuwaiti youth for technological advancement in the banking sector. This represents a significant milestone in our journey toward realizing our vision embodied in our slogan ‘Let’s Own Tomorrow’.”
Features for young customers
The Wave Banking account offers a prepaid Visa card with up to 3% cashback on personal transactions, capped at 150 Kuwaiti dinars a month. A standout feature is the “Imtiaz” rewards programme for students, which provides up to 50 dinars per semester for those maintaining a cumulative GPA of 3.5 or higher.
The platform also includes “Wave Wednesday,” a weekly programme that distributes shopping vouchers and prizes in partnership with local brands, and a dedicated digital marketplace offering exclusive discounts.
During the launch, Warba staff guided attendees through account opening procedures, demonstrated financial planning tools, and provided free consultations on personal finance. Interactive dashboards and smart budgeting features were highlighted as central to the platform’s appeal.
Community engagement
Visitors to the bank’s pavilion at the mall were given commemorative gifts, shopping vouchers and other prizes. Entertainment activities and youth-focused competitions added to the festive atmosphere, underscoring the bank’s aim of combining financial education with community engagement.
Barakat said young people showed particular interest in the cashback scheme, the student incentive programme and the weekly rewards feature. He added that the initiative transforms Wave Banking from “merely a bank account into a comprehensive platform for digital living.”
Part of wider strategy
Warba Bank positions Wave Banking as part of its broader digital transformation strategy, aimed at boosting financial inclusion and strengthening its role in Kuwait’s competitive retail banking sector. The platform features high-security standards alongside an intuitive user interface designed to make digital finance accessible for younger users.
Looking ahead, Warba Bank plans to promote Wave Banking through targeted campaigns across social media and digital channels. The bank has pledged to continue adding new features to meet evolving customer needs.
Concluding his remarks, Barakat said the launch reinforced community trust in Warba Bank’s services.
“Wave Banking’s launch represents a new achievement in the bank’s journey toward realizing its strategic vision ‘Let’s Own Tomorrow.’ We will continue developing the platform and adding features based on customer needs and future aspirations.”
With Wave Banking, Warba Bank is betting on innovation, rewards and digital convenience to capture the loyalty of a new generation of customers.
