Warner Bros. World™ Yas Island, Abu Dhabi, the region’s largest indoor theme park, has announced a major partnership with food and beverage giant Nestlé MENA to deliver a “superpowered summer of fun” across the Middle East and North Africa.
The limited-time campaign, which runs until the end of August, blends entertainment with consumer engagement, bringing DC’s iconic superheroes to families through Nestlé’s most popular cereals, immersive retail experiences, and digital activations.
DC heroes on breakfast tables
Special edition DC-themed boxes of Nestlé favourites including Nesquik, Cocoa Puffs and Chocapic are now available across the region. Families purchasing these cereals will find on-pack challenges with the opportunity to win prizes. Rewards include 16 staycations to Yas Island — complete with hotel stays and flights — and 200 tickets to Warner Bros. World™ Abu Dhabi.
In addition to in-pack promotions, prizes can also be claimed through Nestlé’s social media channels, extending the reach of the campaign to millions of digital users across MENA.
Reaching 20 million shoppers
To complement the promotion, more than 300 in-store activations have been set up across the region, featuring branded aisles, DC-themed cut-outs, and interactive displays. Organisers estimate these activations will reach up to 20 million people before the campaign concludes.
For those eager to meet their favourite superheroes in person, Warner Bros. World Abu Dhabi is currently hosting its annual DC Super Hero Season, running until 31 August. The programme features live shows, pop-up performances, photo opportunities with beloved characters such as Superman, Batman and Wonder Woman, and unexpected surprises designed to immerse visitors in the DC universe.
Strengthening family appeal
Executives behind the collaboration describe it as a natural fit, combining Nestlé’s reputation as a household name in family dining with Warner Bros. World Abu Dhabi’s position as a premier entertainment destination. The campaign highlights how branded partnerships are being used to bridge entertainment and consumer goods in new ways, while also reinforcing Yas Island’s role as a major hub for regional tourism.
The promotion is part of wider efforts by Warner Bros. World™ Abu Dhabi to create fresh seasonal experiences that keep audiences returning to the theme park. The partnership also reflects Nestlé’s continued strategy of engaging families with interactive campaigns beyond the kitchen table, blending traditional retail presence with e-commerce and social platforms.
A summer of heroes
With its mix of retail excitement, digital prizes and immersive in-park programming, the campaign aims to position this summer as a memorable one for DC fans across the Middle East.
For more information, families can visit Nestlé’s official campaign site at: https://www.nestle-cereals.com/mena/me-en/superman
