Author: Sam Allcock
Sam Allcock
Sam Allcock is a seasoned media professional and content strategist with a passion for storytelling across digital platforms. As a contributor to Abu Dhabi Week, Sam brings a sharp editorial eye and a deep appreciation for the culture, innovation, and lifestyle that define the UAE capital. With over a decade of experience in journalism and public relations, he covers everything from local events and business trends to travel, dining, and community highlights. When he's not writing, Sam is exploring the hidden gems of Abu Dhabi, always on the lookout for the next story worth sharing.
Chinese tech giant HONOR has officially entered the Bahraini smartphone market with the launch of its latest HONOR 400 Series, a move that marks a significant step in the company’s regional expansion across the Gulf Cooperation Council (GCC). The launch event, held in partnership with Future Communications Company S.P.C. (FCC)—HONOR’s exclusive distributor in Bahrain—brought together more than 80 key industry figures, including representatives from leading retailers and telecommunications operators. The evening spotlighted HONOR’s focus on AI innovation, photography excellence, and next-generation user experiences. During the event, Laurence Li, General Manager for HONOR GCC, highlighted the company’s global momentum and commitment…
Consumer electronics giant Belkin has announced its official entry into the gaming accessories sector, unveiling a new product line designed for the upcoming Nintendo Switch 2. The move marks a significant expansion for the brand, known for its four-decade legacy in connectivity, power, and device protection. Launched under Belkin’s Future Ventures innovation division, the new range includes charging cases, screen protectors, and travel gear tailored for on-the-go gaming. The collection reflects the company’s strategy to blend premium design and durable functionality, offering a reliable and stylish gaming experience. “Gaming is a natural extension of the Belkin brand,” said Steve Malony,…
The Australian non-profit SkyJuice Foundation has been awarded the Innovative Crisis Solutions Award at the fourth cycle of the Mohammed bin Rashid Al Maktoum Global Water Award, in recognition of its SkyHydrant Emergency Safe Water Solution — a compact, rapid-deployment system designed to provide clean drinking water in the world’s most challenging humanitarian crises. The award, which is supervised by Suqia UAE under the umbrella of the Mohammed bin Rashid Al Maktoum Global Initiatives, includes a prize pool of USD 1 million. It is aimed at advancing sustainable, resilient technologies that tackle urgent global water scarcity and safety challenges. SkyJuice’s…
Laserfiche has been named a Champion in the enterprise category of the Enterprise Content Management (ECM) Emotional Footprint 2025 Report by the Info-Tech Research Group. The recognition highlights Laserfiche’s strong customer relationships and high return on investment, as rated by hundreds of end users across industries. The annual report, which assesses user satisfaction based on emotional response and practical product impact, awarded Laserfiche a Net Emotional Footprint score of 94 and a Customer Experience (CX) score of 9.3 — placing it at the top of the leaderboard in key areas such as Integrity, Fairness, Security, and Unique Features. “We are…
Global electronics giant TCL has expanded its partnership with Arsenal Football Club, becoming the club’s Official Global Consumer Electronics Partner. The agreement marks a major step forward from the brands’ previous regional collaboration and is set to deliver a deeper global engagement across sports and technology. The move strengthens a relationship first established in 2023, when TCL became a regional partner of Arsenal in the UK, Middle East, and Africa. Now global in scope, the partnership will see TCL and Arsenal jointly connect with fans and consumers around the world, leveraging shared values of innovation, performance, and excellence. Sunny Yang,…
Papa Johns is introducing a new twist on pizza with the global launch of its Croissant Pizza, a hybrid creation blending the rich, buttery layers of a croissant with the bold toppings and flavors of a traditional pizza. The innovation is being introduced in nine international markets, making its debut in the UAE, where customers can now experience the indulgent new offering. The Croissant Pizza features a light, flaky, braided crust inspired by the classic French pastry, offering a crisp texture and delicate bite. Consumers can personalize their orders with a variety of toppings, combining Papa Johns’ signature ingredients with…
Sportswear giant PUMA is making a bold shift in how it communicates its environmental efforts, enlisting a team of Gen-Z climate advocates to interpret its 2024 sustainability report for younger audiences. The move is part of the company’s ongoing Voices of a RE:GENERATION initiative, launched in 2023 to involve youth perspectives in shaping and sharing its sustainability journey. Instead of releasing its comprehensive 200-page report solely through traditional channels, PUMA is rolling out video content and social media storytelling co-created by its youth ambassadors. The aim: to make complex environmental data more engaging and relevant for younger consumers, whose expectations…
Global digital platform provider Tecnotree has secured a five-year, multi-country contract with a leading Mobile Virtual Network Operator (MVNO) to overhaul its digital infrastructure across the United Kingdom and Europe. The agreement, valued at USD 19.58 million, marks a significant move for the Finnish firm as it expands its presence in developed telecom markets. Under the new deal, Tecnotree will replace the MVNO’s legacy systems with its AI-native, cloud-based Digital Business Support System (BSS) platform. The transformation aims to enhance operational agility, improve customer experience through real-time personalization, and enable a range of new financial and telecom services. Deployment is…
Fresh Del Monte Produce Inc. has launched its globally celebrated Pinkglow® pineapple in the United Arab Emirates, marking the fruit’s official debut in the Middle East. Known for its striking pink flesh and premium positioning, the Pinkglow pineapple will be available exclusively through talabat mart, the quick-commerce platform of leading regional delivery service talabat. Beginning June 4, customers across the UAE can order the distinctive fruit—marketed as both a culinary indulgence and a visual showpiece—directly from talabat mart. The product will be sold in limited quantities each week and priced at AED 125 (approximately USD 34), reinforcing its position as…
LG Electronics has announced the regional rollout of its 2025 OLED and QNED TV lineup across the Gulf Cooperation Council (GCC), aiming to reinforce its position as a global leader in home entertainment technology. The new models promise an enhanced user experience, combining next-generation display innovation with artificial intelligence capabilities. The launch follows LG’s recent milestone of surpassing 10 million OLED TV sales in Europe—a figure that underscores the growing global demand for OLED technology and consumer confidence in LG’s product range. Over the past decade, LG has introduced several industry-firsts in OLED TVs, including the curved screen, 4K Ultra…